TO ENFINITI AND BEYOND by Joe Lee

My fellow Hokkien Lang, Joe Lee wrote this piece for the Malay Mail. Thanks for the support, Joe...


http://www.mmail.com.my/


Joe Lee
Monday, October 5th, 2009 05:12:00


IT’S been on the cards for ages, but the recent official announcement that Enfiniti Productions Sdn Bhd would co-manage the careers of the top three winners of Akademi Fantasia 7 was the confirmation sought by many.



With that, the principal of the seventh season of Akademi Fantasia and also the managing director of Enfiniti, Datin Seri Tiara Jacquelina, now has a hand in planning the careers of Mohd Hafiz Mohd Suip, Khairil Azam Pilus and Afiq Hakim Ahmad to aid Astro Entertainment Sdn Bhd (AESB) after the demise of Maestro Talent & Management.

Upon announcement of the joint management, speculation that the trio will be sidetracked and shaped more as talents for TV and film — with their original aim of becoming singers waylaid — were dismissed by the woman behind Puteri Gunung Ledang and P. Ramlee musical theater productions.

“We’re molding them into becoming all-round stars, and teach them the necessary skills,” said Tiara. While her foray into the music industry can be set as fledgling at best, Tiara’s forte in film, TV and theater productions, apart from her talent management abilities are spoken for, if her past achievements are testimony to her sheer tenacity at making it in the business.

Tiara said the talents of the three boys held much promise for their future to become stars and she excitedly added that discussions have been held to map out the career path of the trio in various aspects, including their
branding and direction over the next couple of years.

“Among immediate plans were the extension of polishing their skills from Akademi Fantasia which covers dance, stage performance, acting, styling and vocals, among others.

“Projects planned include TV programmes, albums, music videos, tours and corporate performances, apart
from potential fi lm and stage work.”


Performing workshops, personalised gym training and grooming sessions are already on the cards and the boys can expect to better their acting and performing skills in her company’s annual actors’ boot camp, conducted by stage actor Stephen Rahman-Hughes, choreographer Pat Ibrahim and Tiara herself.


Meanwhile, she also spoke of a detailed career road map and a fresher approach for staying power.20 years, in acting as well as talent management from the days of Jacquie Eu Productions and Kit Kat Klub Entertainment to now Enfiniti Productions Sdn Bhd, the immediate plus in the partnership is the utilisation of the network of manpower and creative resources held by Enfiniti’s sister outfits.

Kit Kat Klub Entertainment, which handles event management, will take on their promotions, while production arm, Ten On Ten Pictures Sdn Bhd, has earmarked several television series to feature the talents.